Publishing Your Own Online Newsletter
There is, however, a big difference between giving wanted information by publishing your own online newsletter and generating SPAM… the unwanted and unsolicited advertisements that laws are being created to prevent.
There has long been a debate about just how often a newsletter should be published. Everyday is way too much… every week isn’t much better. It takes a lot of work to publish a newsletter that is worthy of the time it takes a recipient to read it so even once a week requires too much time from the sender as well as the receiver. Once a month isn’t often enough to publish a newsletter. In a month the members of a list can forget what the newsletter is about. It is generally accepted that a bi-monthly newsletter is just about right.
Another debate that continues about publishing an online newsletter is whether it should be published in an HTML format or a plain text format. Each format has its own pros and cons.
Using HTML lets you lay out the letter in any form that you want to use. You can use graphics, multiple columns and various fonts and colors all of which makes the newsletter visually appealing. HTML allows you to add tracking code which lets you see how many of the newsletters were actually opened and if they were passed on. The downside is that some companies don’t allow any emails to be opened that contain anything other than text and many AOL users can’t open HTML either.
Plain text formatting will assure that it will be possible for all of your subscribers to open your newsletter but plain text is much more difficult to format and make direct the eyes of the reader to the important words and phrases.
One solution to the HTML vs. Plain Text dilemma is, of course, to send both versions. Not very practical but it would work. There are mail services that can auto-detect the browser so that the right version shows up for the user.
The most important part of publishing your own online newsletter is, as always, content. A website owner should never view his online newsletter as a license to advertise. The people who opt-in to an email list do so for the specific purpose of getting information they are interested in and not for the purpose of being advertised to.
That is not to say that advertising is prohibited because it certainly isn’t. Recommending products and services to your list by way of your newsletter is not only acceptable, it is expected. The members of your opt-in list will be relying on you to provide them with up-to-date information about products and services that relate to the subject they joined your site to get.
So recommending good related products and services are an important part of an online newsletter they just should never be the purpose of the newsletter.
Comments
Dear friends, Winter boots only $80.
Uggs outlet - By Uggs outlet - Homepage
30th November 2011 - 3:09am
The reliable quality replica designer handbags such as Hermes handbags, Fendi bags will only be priced around one hundred to 200 dollars, so never buy an individual that prices above $300. Conversely, if a retailer is selling a purse for close to $100, be wary and shell out extra interest to your handbag’s materials and facts.
celine boston blue - By celine boston blue - Homepage
23rd December 2011 - 2:52am
Menu
My Articles
What Is Niche MarketingHow Does Niche Marketing Works
What Niche Marketing is Not
How to Research and Find Your Niche Online
Niche Marketing vs Internet Marketing Niche
Does Your Passion And Hobby Really Matter
How to Improve an Existing Product
Going To Bookshops To Identify A Hot Market
Why Niche Marketing Can Succeed Online
Making Money From Publishing Newsletters
Making Money From Content Rich Sites
What You Need To Sell Info Products To Hot Niches
What You Can Do To Make Money from Niches
How to Use Overture To Identify A Hot Demand
Looking For Problems To Solve Via Forums
How To Make Money From Home
Create Your Own Information Product
Selling Other People Products
Publishing Your Own Online Newsletter
Getting Rich With Content Rich Sites
Selling Physical Products
My Articles Why Everybody Is Enjoying That Air Freight Advantage The popularity of air freight services can be attributed.. The Advantage Of UPS Air Freight UPS air freight is one of the leading names in world-class delivery.. Factors That Affect The Air Freight Rate As with all expenses, air freight rates change all the time. This.. The Trend In Favor Of Air Freight Forwarders Globalization, internet, improvements in communication and transportation.. |
Related News:
|